David is the CEO at Aframe, as well as at the All-In Group – an investment vehicle in the Creative Technology Industry.
David’s early career included being selected to run a department at IBM with a £1 million budget aged 18, to training and working as an actor.
Alongside all of this he worked as a freelance producer specializing in feature film pilots and in the then new format of High Definition, including producing the first ever music promo on the revolutionary Arri D20 digital 35mm camera.
In 2005, he, along with co-founders Tom Bridges and Roland Woolner saw that the coming of age of Apple’s editing solution, Final Cut Pro, and the beginnings of tapeless acquisition, meant that there was a unique opportunity to create a new breed of post production facility.
Going from idea to opening in under eight months, Unit Post Production - www.unit.tv – was the first all Apple, all HD, entirely tapeless finishing facility.
As CEO from inception, David took Unit to break even within six months. He then raised Venture Capital investment, enabling Unit to more than double in size in under 18 months. At the same time Unit expanded its services to include 3D and 2D visual effects, and audio post production in addition to its core services of online editing and colour grading.
During this period, Unit’s client base grew to include advertising agencies, both traditional and digital, brands and broadcasters.
Unit won several awards, and in 2008, two and a half years after opening, was propelled into the top ten post production facilities in the UK.
In 2008 David was chosen as one of the UK’s top 35 entrepreneurs in the media sector by the Courvoisier Future 500.
David sold his shareholding in January 2009, with Unit ranked as the largest Apple based finishing facility worldwide, with 50 staff and a turnover of £3 million.
Currently, alongside All-In, David sits on the board of the Skillset council for the Facilities and Computer Gaming industry, and is advising several companies in the IPTV and Digital space.